Paul is the Rockwell Automation lead for the Industrial IP Advantage, a coalition of like-minded companies driving community, thought leadership, and promotion of standard, unmodified Ethernet and Internet Protocol, together with the leading open industrial Ethernet standard, EtherNet/IP™, along with complementary services that can be used on standard Ethernet for industrial applications. Together with peers from Panduit and Cisco, Paul Brooks is responsible for Industrial IP Advantage’s vision and strategy, course and content development, multi-vendor teaming and business plans. Based in Brussels, Paul has spent 22+ years with Rockwell Automation in many technical, product management and various other roles.